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Digital marketing is the use of the internet to promote products and services to business and consumers. It involves email, social media, and content marketing tactics to engage customers online. Digital marketing is an integral part of any company’s marketing strategy and can yield tangible results that can be tracked and analyzed.
Digital marketing is a great method to reach your target audience through their computers, tablets or smartphones to research products or buy items and services. It’s also more affordable and can give small and midsize businesses an edge over larger, well-established corporations.
In addition to offering an easy-to-monitor ROI, digital marketing is flexible and adaptable. You can customize messages to specific groups and make changes on the fly depending on information from previous campaigns or on the current behavior of customers. You can, for instance create email campaigns to send special offers to visitors who have recently visited your site or re-market them based on their purchases.
To become a digital marketer it is necessary to have strong writing and social media skills, along with an understanding of marketing analytics. You can develop these abilities through work experience or by obtaining an associate’s degree in marketing, pursuing relevant courses or attending an online marketing boot camp. It’s important to stay up to date on new digital marketing trends and changes that are happening in a rapid manner.